Shimonov & Co. is the biggest and most active firm in the capital markets sector. It leads the market in Israel. The brand strategy we developed was to show upfront in all its communications the strength of the firm. This was done by emphasizing it?s high ranking by Israeli and international legal publications and illustrative graphs portraying its achievements. We created a video opener for the site that transfers the firms international clientele as well as its fast pace business mode. The color pallet we used was conservative with a twist, combined with modern international imagery that conveys a sharp, ?high techy? brand.
