I motion



  • Brand Strategy / Visual Identity
  • Copy / Product Design
  • Website / Collateral
  • Advertising / Photography

i-motion is the first light and portable EMDR therapy device to incorporate visual stimulation which has significant contribution to the outcome of EMDR therapy. I-motion is a product that effectively treats traumas. We developed the name that played both on the personal ?I? and the ?Eye? movement. The product needed to be portrayed both cutting edge in its look and feel and highly professional and user friendly in its applications. Since are main clientele were therapist who are looking for such an innovative product, we decided that the main emphasis in our visual identity would be the product and its accessories.