Taglit Birthright Israel
- Brand Strategy
Birthright Israel began with a bold idea—offering a free, life-changing trip to Israel to young Jewish adults, in doing so, transforming the Jewish future. Up to date they have brought over 650,000 participants.
We helped define their strategic messaging and implemented it into an interactive presentation for their main event. We created a video that was geared to big donors with the slogan “How much of a difference can one person make… You know because you are making it”. In the end of their 2 week experience they received an interactive disk that we developed describing the Arab Israeli conflict in a series of Q&A’s.