- Brand Strategy / Brand Identity
- Web UX/UI / Photography
- Copy / Collateral
S.Friedman & Co law offices is one of Israel's most prestigious firms. Its growth and development goes hand in hand with the State of Israel. The brand strategy we developed was summarized in the slogan “Embracing the past Building the future”. The logos forward motion in the “S” transfers the journey the firm has been through and the future challenges it will partake in tomorrow’s market. In the site we developed a separate section with a “younger feel” and relevant information to attract interns in today’s competitive market.