The Hebrew University is ranked internationally among the 100 leading universities in the world and first among Israeli universities. Over the years we created a large variety of materials for the University, most of them geared to audiences abroad. Our advertising campaigns stood out in their creativity and playfulness without forgetting the unique strengths, that only the Hebrew University of Jerusalem has to offer. In the collateral materials such as the Presidents Report we developed colorful geometric graphics that went hand in hand with their new logo. We created an exhibit that was called “From Theory to Practice”, it showed the universities achievements together with original Einstein documents.